ST. THOMAS AQUINAS COLLEGE ANNOUNCES NEW DIRECTOR OF MARKETING & COMMUNICATIONS

Press Release
For Immediate Release
Contact: Danielle N. Kobryn, 845.398.4016, dkobryn@stac.edu
Written By: Natalie Catavero

ST. THOMAS AQUINAS COLLEGE ANNOUNCES
NEW DIRECTOR OF MARKETING & COMMUNICATIONS

(August 19, 2013-Sparkill, NY) – St. Thomas Aquinas College recently appointed Danielle (Mac Kay) Kobryn to Director of Enrollment Marketing and Campus Communications, announced Vin Crapanzano, Senior Vice President at the College.

Kobryn (Ridgefield, NJ) joined the College in 2003 as an admissions counselor; was promoted to Associate Director of Enrollment Marketing in 2005; and was promoted to Director of Admissions in 2008, where she served until being selected for her new position last month. In her new role she coordinates the editing, production and distribution of college publications; writes, edits and distributes news and publicity releases; oversees all advertising campaigns; contracts and serves as liaison to external agencies on the college’s web site and branding campaigns; and coordinates media inquiries about the college, its employees and students.

Kobryn received her B.A. degree from Rutgers University (NJ), her M.A. degree from Seton Hall University (NJ), was a member of the Leadership Rockland Class of 2008, and received Rockland Economic Development Corporation’s “Forty Under 40” award in 2008.

“Danielle brought a marketing approach to the Director of Admissions role and expanded our admissions marketing efforts” says Crapanzano. “Danielle’s comprehensive understanding of St. Thomas Aquinas College will be beneficial in pushing our branding and marketing efforts to new heights” he added.

As Director of Admissions, Kobryn implemented strategies and developed an effective enrollment management plan. She supervised a team of ten professionals and oversaw the operations of the department. Kobryn was responsible for the successful recruitment and cultivation of all new traditional undergraduate students, transfer students, graduate, and international students each year. She served on the search committee for the new Director of Admissions earlier this year.

St. Thomas Aquinas College is an independent liberal arts college located on 60 acres in Rockland County, NY which provides education at the undergraduate and graduate levels. The College’s 2,800 full and part time students can choose from more than 100 different majors, minors, specializations, and dual degree programs across three Schools: Arts & Sciences, Business, and Education. The College was recognized by U.S. News & World Report (2011 & 2012) in the Top-Tier for Regional Universities, by Colleges of Distinction in both its New York and Catholic editions, by Affordable Colleges Online as a top College in New York for Return on Investment, and is included as a Military Friendly School®. St. Thomas Aquinas College is accredited by the Middle States Association of Colleges and Schools; its School of Education is accredited by National Council for Accreditation of Teacher Education (NCATE); and its School of Business is accredited by the International Assembly for Collegiate Business Education (IACBE). For more information, visit www.stac.edu.