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Have a Say in Nyack's New Brand

Village business leaders, residents work to promote village

Unofficially, Nyack has several brands—a river village, an artsy suburb, the place with all the street fairs.

But village merchants and non-profit leaders are now working to create a unified Nyack brand, and they're asking for public input.

The Nyack Brand Association (NBA) is currently laboring to "improve village civic pride and commerce," leaders said Wednesday.

The Art, Craft and Antiques Dealers Association (ACADA), Chamber of Commerce of the Nyacks, Friends of the Nyacks, and are all part of the NBA.

"Nyack is a diverse village with many business and civic groups all working for similar goals," said Paulette Ross, chairman of the NBA and owner of P. Ross in downtown Nyack. "We saw an opportunity to unite these groups around a common cause in order to open the communication channels and improve Nyack."

In the short term, the NBA is working to create a Nyack banner. Further down the line, the coalition will work to advertise the village and attract new shoppers and visitors to the downtown.

"I have been very impressed with the progress the NBA has made and the spirit of collaboration and cooperation that they have brought to the business community and Village," said Nyack Mayor Jen White. "We are all working towards a prosperous, thriving Nyack of the future and I hope all citizens and merchants support their efforts."

The NBA is asking for public feedback on the Nyack banner artwork that has been in the works for nearly a year; a series of focus groups are on the horizon. Interested residents should contact Ross at (845) 535-9191 or emailing nyackbrandassociation@gmail.com.

emetib June 01, 2012 at 10:48 AM
here it is: Nyack, NY; a place to drink, puke, and piss in streets!
Matthew Ciuccio June 01, 2012 at 01:11 PM
How about the wooden indian! I know where it is.
Terri Kayden June 01, 2012 at 01:55 PM
How do we see the artwork?
Lisa Larson-Kelley June 01, 2012 at 02:28 PM
The clever prankster who 'adjusted' the Riverspace sign has it: "Shop N Yack" (Sad that no one is in charge of that sign has noticed this, for several weeks. *sigh*) A well, at least we've got our sense of humor?
Debbra Stolarik June 01, 2012 at 03:44 PM
I think diversity is one of the most attractive selling points in Nyack. I think "a stop on the Underground Railroad" is supportive of that point. I think our arts community, shops, and good food round out the image of an all-around nice place to visit. I would like to see us copy some pages from Montclair, NJ's book...finally, I think we all owe Paulette some thanks because I don't see anyone doing more to cultivate business and a positive sense of community in our village. I am attaching a link to the fabulous Montclair website and I would be happy to work on a committee for a project like that. http://www.montclairnjusa.org/
Diana June 01, 2012 at 04:42 PM
that's really sad! there's a lot more to Nyack! we just did a wonderful concert at the Art Cafe last night! look around when you get done puking!
Diana June 01, 2012 at 04:44 PM
I would like to officially propose a Nyack summer theater festival! Shakespeare in the Park? anyone anyone...?
Erin deWard June 01, 2012 at 05:04 PM
I second that
Neila Smith-Dorfman June 01, 2012 at 05:54 PM
yes, to Shakespeare in the Park! Music Festival? Bring back First Night? NO to Nyack as a brand! What I love about the village is the opposite of commercial interests- I love it as a beautiful river village with a rich history of art, culture and community. Not as a brand with a logo and a fancy downtown business plan.
Debbra Stolarik June 01, 2012 at 06:41 PM
Who sponsors these wonderful artistic events then? Commercial is not the opposite of culture or community. Branding offers cohesion and an opportunity to have a shared vision and maximize our resources for the good of everyone. That includes everyone including our small business leaders. Just my opinion.
Richard Kavesh June 01, 2012 at 07:47 PM
Lots of good ideas in your post, Debbra. Montclair is a real good place to start and a great place to emulate in terms of branding. I grew up there, went to 12 years of public school there, and there are many similarities between Montclair and Nyack, diversity, the arts, and great shops and restaurants being among the best and most important. On the down side, Montclair's degree of gentrification leaves Nyack in the dust, and -- like Nyack -- it's now virtually impossible for middle class people to afford a new home there.
John Whitley June 01, 2012 at 10:43 PM
Well said Neila. After living in Nyack/S Nyack for 24 years, I thought I had seen it all. Now we have the "Nyack Brand Association"? After the Riverspace/Superblock debacle, the horrendous "Streetscape" and Laird-White's Parking Initiative, NOW we a group pretending that they have the interests of the residents at heart, not just their own commercial interests. Nyack is NOT a "brand". Nyack belongs to US - the residents. Shame on you for turning it into a shoddy marketing ploy. What next? Promotion on QVC?
JC Brotherhood June 02, 2012 at 02:04 AM
Lets keep the Yack in Nyack!
worriedaboutnyack June 02, 2012 at 06:01 AM
Why do we need a 'Brand'? Let's keep it unofficial as it has been. Isn't there something better that this committee can focus on? Really...
Debbra Stolarik June 02, 2012 at 02:29 PM
Maybe we don't need to call it a "brand", and that is why input was being solicited, but I don't see the problem. I hear some canned, hostile responses as usual, ignoring the fact that it is far from perfect in Nyack. We have many vacant storefronts and property values are way, way down. To the naysayers, what are some proposals for improvement, including the funding? What is wrong with "marketing" the town to have visitors and get people more interested in the great things we do here? I am not sure why people get so angry about the prospect of success. Same thing happens if anyone dares to speak about commuter options. And perhaps not QVC, but would it be terrible if local television covered some of our events? This would prompt more financial support for artistic and social initiatives, and heaven forbid, more people BUYING things in our shops and restaurants. I would say "shame on" those insulting our fellow Nyackers who are at least trying to improve things. I did not even vote for Jen, but am glad to see she is experimenting. Finally, people in favor of plans like this are also part of the "us" to whom Nyack belongs. We should be able to have constructive conversations about village improvement.
JC Brotherhood June 03, 2012 at 05:40 PM
OK so how about, "Lets keep the Yack out of Nyack"? Debra the problem is who controls the conversation and some of the cynicism is well deserved in light of eight years of really bad decisions by really bad politicians several of whom are still on the VB. The self interest is evident when you look at the extent of the disaster of the streetscape project. Implemented with no thought to the sidewalk cafes or the size of the sidewalks themselves and specifically not including any part of the village except one short section of Main St.- much to the relief it seems to many shop owners on Broadway. But it begs the question, what about south Franklin St or the western part of Main st? Wheres the thought process there? The Comp Plan effectively balkanized the issues creating turf battles and ignoring the basic issues of access and physical communication arguably "ghettoizing" everything south of Main street. I dint vot for JLW either but it would appear she is making some progress to address the quality of life issues created by her predecessors . It will be intersting to see if she can withstand the "torch and pitchfork crowd" in the future.
Kevin Zawacki (Editor) June 05, 2012 at 09:03 PM
Hi all, an update: the focus groups will be held at two times Thursday of next week. Details here (and more to come): http://nyack.patch.com/events/nyack-brand-association-focus-group http://nyack.patch.com/events/nyack-brand-association-focus-group-48a03a66
elizabeth September 05, 2012 at 10:24 PM
Well said, JC and others. Why doesn't the "Brand Association" have Nyack "residents" as part of its constituents? Unfortunately, retail interests and residential interests often clash; for example, the encroaching tables and idlers outside of the bars, blocking the sidewalks for residents trying to take a walk. How about the bars being open till 4:00 am? How does this help the residents? If the Brand Association wants the support of residents, they need to include a group of us on its board.
Randy September 07, 2012 at 01:09 AM
It has been a year since the streetscape project redid the sidewalks. After some adjustments to put in the pavers around trees the new sidewalks were easier to navigate. Now, a year later, the sidewalks are dirty and disgusting. There is blackened gum stuck to them in hundreds of spots and the sidewalks are very dirty and stained by multitudes of drinks and worse being put on them. For someone new to Nyack walking down the street, the first impression they will have is this place is dirty. Hanging up a banner is not going to change this. How about the bars and restaurants be responsible to clean their portion of the sidewalk. Cleanliness makes people want to return and visit again.

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