Have a Say in Nyack's New Brand

Unofficially, Nyack has several brands—a river village, an artsy suburb, the place with all the street fairs.

But village merchants and non-profit leaders are now working to create a unified Nyack brand, and they're asking for public input.

The Nyack Brand Association (NBA) is currently laboring to "improve village civic pride and commerce," leaders said Wednesday.

The Art, Craft and Antiques Dealers Association (ACADA), Chamber of Commerce of the Nyacks, Friends of the Nyacks, and are all part of the NBA.

"Nyack is a diverse village with many business and civic groups all working for similar goals," said Paulette Ross, chairman of the NBA and owner of P. Ross in downtown Nyack. "We saw an opportunity to unite these groups around a common cause in order to open the communication channels and improve Nyack."

In the short term, the NBA is working to create a Nyack banner. Further down the line, the coalition will work to advertise the village and attract new shoppers and visitors to the downtown.

"I have been very impressed with the progress the NBA has made and the spirit of collaboration and cooperation that they have brought to the business community and Village," said Nyack Mayor Jen White. "We are all working towards a prosperous, thriving Nyack of the future and I hope all citizens and merchants support their efforts."

The NBA is asking for public feedback on the Nyack banner artwork that has been in the works for nearly a year; a series of focus groups are on the horizon. Interested residents should contact Ross at (845) 535-9191 or emailing nyackbrandassociation@gmail.com.