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Movietown Plaza Redevelopment Makes a Comeback

A new developer has stepped in to revive the stalled project.

Developer Avalon Bay Communities has taken over the dormant Movietown Plaza expansion project, Curbed L.A. reported.

The number of units will stay the same, but the units will be smaller and the project will be going from mostly condos to all rentals. Commercial space will be downsized from 32,300 square feet to 26,000 square feet and there'll still be 77 units of affordable senior housing.

Casden Properties, the developer that originated the project and received West Hollywood City Council approval in 2010, planned to build two 10-story towers. Avalon has downsized the project to two seven-story towers.

Just prior to groundbreaking last year Casden became embroiled in a partnership dispute, and most of its projects were made availble for sale to other developers.

The strip mall that currently occupies the Movietown site on Santa Monica Boulevard between Fuller Avenue and Poinsettia Place is mostly vacant except for Trader Joe's and a couple of other businesses.

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90069 December 03, 2012 at 05:21 PM
It is a shame that the developers has reduced the size from 10 stories to 7 stories. I cannot join in the knee-jerk NIMBYism that most commentators are caught up in. WeHo needs housing supply! The price of a new apartments here are sky high because the lack of density and development available. I wish we had a pink line subway but we cannot woo mass transit here unless it is feasible and we have the density and demand to accomodate. This is not Culver City, this is not La Puente, West Hollywood is in the urban core of Los Angeles (according to a recent USC study on the matter)!
me December 03, 2012 at 06:14 PM
maybe we need a weho football stadium and a convention center too then!!!!!.....who gets to define too much???
Rudolf Martin December 03, 2012 at 06:23 PM
90069, pointing out the lack of a comprehensive traffic plan is hardly NIMBYism. nobody likes gridlock and there is NO plan. and by what measure are prices of new apartments in weho 'sky high'?? and where are they the highest? and do you suggest lowering prices on the east side by adding apartment towers and gridlock and making areas less desirable to live in? i guess that could work. so by your logic we should add housing projects to the zip codes where prices are highest to bring them down? then how about 90069? i do agree on your subway point though: by creating complete gridlock we will make a subway line more "feasible". too bad it will then take another 30+ years to approve and build.
Ali December 03, 2012 at 08:24 PM
If you had read the article, the number of units remains the same. So, it doesn't matter how tall the buildings are. And I agree with Rudolph, this isn't NIMBYism, traffic on this side of town is a disaster and there is no plan to mitigate it. WeHo doesn't need housing supply. There is plenty for those that can afford $2000 for a 1 bedroom apartment. What we need is more affordable housing for the lower income, and elderly residents of WeHo. The original residents of the east side, more and more, are being forced out of WeHo because they can no longer afford to live here. Buildings are being torn down so condos can go up. More and more. The whole character of the east side is being lost to massive projects. The City tried to destroy our park by putting underground parking in the middle of the park. 90069, I don't know why you think the price of new apartments are sky high because of lack of density. They are sky high because they are building luxury apartments. They are trying to price out the common person. It has nothing to do with density. PS I bet you never come to the east side.
RTL December 03, 2012 at 08:30 PM
There isn't a "pink line" because SMB sits on an earthquake fault. Of course one could say all of CA does, but according to the environmental/safety reports there are more risks of building a subway on SMB via Weho. Do you really want Weho to turn into Westwood highrise central? Or, very loud and congested Hollywood or Midtown NYC? I sure don't want it. And I think many owners of property here that have made this a permanent home don't want that either. There isn't enough space to accommodate the traffic that comes w/ 10 story buildings....Sorry, but it just isn't there. SMB is impossible to get through at certain hours and especially w/o a subway it can't continue like this anymore.

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