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Arts & Entertainment

Rockland Resident to Share Business Success Tips at Book Signing

A new business how-to book, Jersey Women Mean Business! Big Bold Business Advice from New Jersey Women Business Owners: Practical Pointers, Solutions, and Strategies for Business Success, features insight from Pattie Simone, a Rockland resident and former Ridgewood resident and 71 other New Jersey business women.

(Ridgewood, NJ)— Rockland resident Pattie Simone is one of four coauthors who will share business success advice at a book signing event at Bookends bookstore, 211 East Ridgewood Ave., Ridgewood, NJ, www.book-ends.com on June 20 from 6:30–9 p.m.

Simone, who is a new media strategist, vlogger and small business speaker, is also the CEO of a transmedia tech startup, WomenCentric.net– a global business advancement resource for professional women - will talk about creative guerrilla marketing tools, based on her chapter “Guerrilla Marketing for Serious Entrepreneurs: How to Build Buzz and Sales Through Social, Digital, Mobile and Other Thrifty Guerrilla Picks.”

“You can have a fabulous business idea, but it’s not going to go anywhere unless people know about you and what you bring to the table. Your business is the engine, marketing is the gas, said Simone. “I have years of working in B-to-B and B-to-C sales and marketing and most recently, over the past 10 years, embracing net-and mobile- based tools to build brandwidth and sales for a variety of clients. My chapter covers the top eight spaces serious entrepreneurs should be including in their marketing toolkit, to help them maximize and leverage every marketing dollar.”

 While the Big Bold Business Advice book shares savvy tips from 72 women business owners, the advice is not gender-specific; so every entrepreneur, professional and business owner can benefit. Published by Woodpecker Press (a woman-owned independent publishing house based in Bayville, NJ), chapter topics cover everything a startup or growth-track company needs to succeed, including PR, leadership, guerrilla marketing, social media, finance, organization, hiring and much more. For more information about the New Jersey-compiled “Big Bold Business Advice” book, visit www.bigboldbusiness.com. For more information about Pattie Simone or WomenCentric, visit www.womencentric.net.

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